ABHA, 15 November: A public awareness campaign by the Ministry of Environment, Water and Agriculture kicked off Organic Food Day 2024 in Saudi Arabia, reported Saudi Press Agency.
Ahmed Al-Mojathel, director of the ministry’s Asir branch, said: “Our goal is to highlight the importance of organic products and foods as a safer, healthier dietary system.
“We are working to enhance consumer awareness about the benefits of organic foods while encouraging innovation and excellence in organic product quality.”
The initiative forms part of a broader strategy to promote organic food consumption throughout Saudi society.
Al-Mojathel said the campaign also aimed to achieve economic and social objectives supporting the development of the organic food sector across the Kingdom.
