Hyderabad, April 2 (RAHNUMA): Actress Shriya Saran on Thursday unveiled ‘MINAR’, India’s first Fortified Protein Plus Multigrain Atta, aimed at combating malnutrition and micronutrient deficiencies.
The product, developed by Sree Sai Roller Flour Mills, offers up to 50% higher protein than regular wheat flour, with three rotis meeting nearly one-third of an adult’s daily protein requirement.
Blending Sharbati wheat with soy, maize and chana, the atta is enriched with essential nutrients such as iron, folic acid, Vitamin B12, zinc and Vitamin A to address “hidden hunger” and boost immunity.
On this occasion, Shriya Saran highlighted the importance of mindful eating, stating that evolving food habits have led to nutritional gaps. She emphasised that fortified foods can significantly help address deficiencies and improve overall health outcomes. A technical workshop on wheat flour fortification was conducted alongside the launch.
Celebrity chef Sanjay Thumma and nutrition experts highlighted the importance of fortified foods in bridging dietary gaps without altering traditional eating habits.
Experts, including former NIN Director Dr. V. Sesikeran, emphasised that food fortification is a scalable and sustainable solution to tackle widespread anaemia and nutrient deficiencies, especially among women and children.
Amrutha Sri from the Food Safety department, Telangana, explained the regulatory framework and highlighted the role of FSSAI in ensuring food safety and promoting fortification standards. She urged the industry to actively support initiatives like the Eat Right India Movement, Clean Street Food Hub, Food Safety Training and Certification.
A panel discussion and technical workshop on wheat flour fortification were also held, focusing on scaling up nutrition initiatives and strengthening consumer awareness.
