Hyderabad, Oct.24 (NSS): Nexus Hyderabad unveiled India’s first Twin Stacked Anamorphic Cuboids, PRISMOX. The revolutionary screen will allow retailers to showcase and promote their brands in an immersive and visually captivating format with a 360-degree distortion free visual experience. PRISMOX’s unique technology will allow retailers to engage with the audience enhancing brand awareness and consumer interaction with a 20 seconds slot in a 5 mins loop. Brands can innovatively showcase their campaigns and product launches, creating hyper- real interactions that enhance impact and memorability.
Strategically placed at the centre of the mall, these anamorphic cuboids will allow retailers to utilise the cutting edge technology to promote campaigns, product launches in interactive video formats leaving a lasting impression and creating brand recall within the target audience. The structure features two cuboids with larger one measuring at 17 x 12 feet, weighing 5 tonnes, and the smaller cuboid measuring 12 x 9 feet, weighing 3 tonnes. Designed with stability and engineering certifications, the structure visible from all sides and is suspended several feet above the ground.
Nishank Joshi, Chief Marketing Officer, Nexus Select Trust, said, “At Nexus, we continuously strive to lead innovation in retail advertising and customer engagement. In partnership with Khushi Advertising, we ware delighted to announce India’s first Twin Stacked Anamorphic Cuboids. We aim to empower brands and retailers to create impactful, interactive content that resonates with their audience. Through collaboration, creativity, and cutting-edge technology, we are excited to elevate marketing strategies to new heights, setting a benchmark in retail experiences”.
Vishu Telang, CEO of Khushi Advertising also spoke.
