RIYADH (RAHNUMA): The conferences sector “offers more opportunities than ever,” the chair of Saudi Arabia’s conventions and exhibitions authority said during an event in Riyadh on Sunday.
“The world is more fractured and divided than ever. Yet, this sector offers more opportunities than ever. The world needs you as much as you need the world,” Fahd Abdulmohsen Al-Rasheed, chairman of the Saudi Conventions and Exhibitions General Authority, said during his opening remarks during the International MICE (meetings, incentives, conferences and exhibitions) Summit.
Experts from various sectors spoke to Arab News about how investing in the Saudi exhibitions and conferences sector is crucial to achieving the ambitious goals of the Kingdom’s Vision 2030.
Khalid Al-Rammah, chairman of the board of Qualitative Knowledge Company for organizing exhibitions and conferences, said that investing in international expertise in the exhibitions and conferences sector is an essential element to driving the sector’s growth and achieving excellence at the regional and global levels.
He added that an international presence in the Saudi sector will raise standards, increase global competitiveness, strengthen international relations and the local economy, and grow economic returns.
Saudi Arabia is playing a pioneering role in the exhibitions and conferences industry, he said.
“The region is rich in opportunities for the growth of the exhibitions and conferences sector, benefiting from its geographical location and the smart infrastructure of new cities,” he added.
Al-Rammah said that Saudi Arabia is confidently advancing to be at the forefront of the global exhibitions and conferences industry.
“Through sustained investment in infrastructure, harnessing modern technology and fostering international cooperation, the Kingdom possesses all the elements to become a distinguished global hub for this industry in the future.”
The Kingdom’s burgeoning exhibitions and conferences sector is poised for significant international growth, with experts highlighting the crucial role of quality of life in driving its success.
Saudi Arabia recorded a remarkable 15 percent growth in the sector between 2022 and 2023, fueled by a series of high-profile events, according to Salman Al-Khattaf, GM of business development at the Quality of Life Program.
